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More people than ever love our brand.The world of coffee, as we know it, is changing. And we know it best because we’re at the forefront of that change. The universe of premium coffee drinkers is rapidly expanding. We are seeing a broad and growing consumer base that wants great quality, premium coffee as a regular part of their lives. We know that out of the 55% of adults who drink coffee every day, 34% say they prefer premium coffee. In 2007, specialty coffee businesses had total sales of $13.5 billion in the U.S. alone,* and coffeehouse sales are predicted to increase 125% between 2005 and 2010.** Coffee outranks soft drinks, juice, milk and tea as the beverage of choice for American adults. Only water outpaces coffee in daily consumption.*** Seattle’s Best Coffee was around when the premium coffee revolution first began, and 40 years later, we’re only getting stronger. When our guests savor our premium coffee with breakfast, a sandwich or baked goods, our franchisees share in the sales potential of three strong day-parts. * Specialty Coffee Association of America, SCAA research, 2008
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